KPI Targets
Track real performance against your operational targets. Last 30 days (May 20 - Jun 18, 2026)
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Overall Health Score
63% Warning
Weighted average across all KPI statuses · Gravira · Canada (CA)
63%
KPI
Target
Actual
Δ%
Status
Visit2Reg
33.3%
0%
-100%
Reg2Dep
34%
0%
-100%
Visit2Dep
11.3%
0%
-100%
CPD (Cost per Dep)
$196
$234
+19.4%
LTV GGR 1m
$125
$107
-14.4%
LTV GGR 3m
$230
$197
-14.3%
LTV GGR 12m
$438
$377
-13.9%
Detailed View
Reg2Dep (Registration to Deposit)
-100% Deviation
AI Insight
Reg2Dep is below the 34% target in Canada (CA). This correlates with lower card approval rates for new registrations during the weekend.
Suggested Actions
KPI
Target
Actual
Δ%
Status
Retention M1
19.6%
18.6%
-5.1%
Retention M2
13.1%
12.4%
-5.3%
Retention M3
11%
9.6%
-12.7%
Retention M6
8.3%
7.9%
-4.8%
Retention M12
6.6%
6.3%
-4.5%
Avg Deposit Sum (M1)
$59.80
$50.10
-16.2%
Deposit Frequency (M1)
4.1
4.1
0%
Deposit Onboarding: Dep1→Dep2
45.4%
43%
-5.3%
Deposit Onboarding: Dep2→Dep3
30.2%
28.6%
-5.3%
Deposit Onboarding: Dep5→Dep6
16.9%
16%
-5.3%
KPI
Target
Actual
Δ%
Status
Bonus Net / GGR
15.5%
0%
-100%
Bonuses Issued / GGR
25%
24.5%
-2%
Welcome Bonus Usage Rate
42.7%
41.8%
-2.1%
KPI
Target
Actual
Δ%
Status
Email Confirmation Rate
38.1%
37.3%
-2.1%
Promo Subscription Rate
88.4%
88.1%
-0.3%
Unsubscribe Rate
0.1%
0.1%
0%
Welcome Email Open Rate
7.6%
7.4%
-2.6%
Welcome Email CTR
1.3%
1.3%
0%
KPI
Target
Actual
Δ%
Status
Processing AR (1st deposit)
46%
76.4%
+66.1%
Processing AR (5th deposit)
77%
104.4%
+35.6%
Processing AR (10th deposit)
77%
105.4%
+36.9%
Cards share of deposits
29%
25%
-13.8%
KPI
Target
Actual
Δ%
Status
GGR / In
36.6%
0%
-100%
Out / In
69.3%
0%
-100%
Avg Bet
$1.75
$1.47
-16%
CSAT
69%
68.6%
-0.6%
RTP
96%
0%
-100%
Blocked Users %
2.0%
2.0%
+1%