Insights Center
AI-generated insights, sorted by priority. 5 active.
criticalConcentration · Acquisition· Today
Single-partner concentration risk
Gravira_MB drives €552K GGR — 37% of total. Top-5 affiliates = ~70% of GGR. Diversify external stack.
Before37% GGR→Gravira_MB
→ Onboard 2-3 external partners at GipsyMBA scale (€100K GGR)
warningBonus · Revenue· Today
Bonus-to-GGR above benchmark
Bonus emission is 28% of GGR vs 10-20% healthy range. €418K lifetime. Reduce to 20% to free ~€150K NGR.
Before20% target→28% actual
→ Tighten reload bonus eligibility, test -20% welcome bonus
warningVIP · Retention· Yesterday
Thin VIP pyramid
Only 137 VIPs (1.08% of depositors). Just 1 VIP-5. Norm is 3-5%. Expand VIP-1 criteria to capture ~200 more.
Before1.08%→137 VIPs
→ Lower VIP-1 threshold to €500 LTV, add personal manager at VIP-3+
opportunityOnboarding · Acquisition· Yesterday
121 hidden VIP candidates
121 Regular/unclassified players show VIP first-30-day behavior (€500+, 5+ txns). Missed by CRM.
BeforeRegular→121 hidden
→ Route hidden VIPs to VIP-tier outreach immediately
infoRetention · Cohort· 2 days ago
Strong recent cohorts
2025-09 cohort holds 28% M1; recent cohorts 15-18% M1. Healthy for 9-month-old casino.
Before—→15-28% M1
→ Audit what drove 2025-09 cohort quality